goods. There is never a quid pro quo trade of a shell for another commodity in this trade
system (Malinowski 1922, pp.210-1, 363). The exchange of shells is parallel to the real
trade, and essentially it is nothing more than a sporting event, with the Kula shells being
the trophies. The sport is trying to get one’s trading partner to give him as a gift the best
shells, and the participants attribute their entire success in this endeavor to their success in
magic that they perform and is supposed to make their trading partner generous
(Malinowski 1922, pp.281, 335-6, 392). It is then like a chess contest, a sport of mental
skills, but—as in the soccer World Cup—the trophy passes on from one winner to the next
after a while. It is also similar to the Olympic Games in that it promotes peace, which in
turn facilitates the parallel real trade (Malinowski 1922, p.274). The shells’ value as
trophies can be called a “showing-off value:” people compete with their fellow villagers in
the form of public displays of the shells they got. The losers suffer great shame, while
winners become famous and are admired (Malinowski 1922, pp.94, 375).
Moreover, participation in the Kula Ring and all the associated customs are mandatory
(Malinowski 1922, pp.187, 209, 325, 423, 457-9). Rejection of shells that are unfit as
jewelry is not an option, and the protocol actually gives such inferior shells a special role
as intermediary gifts (Malinowski 1922, pp.355-6).
The shells do function as money in non-Kula normal intra-island trade, and their
acceptance as such is also not discretionary. One has to give food to whoever brings him
these shells, and even the price level is fixed by custom (Malinowski 1921, pp.9-10, 13-4).
The shells are also legal tender in the payment of debts (Malinowski 1922, p.180), and
they have a religious use since they qualify as offerings to important supernatural forces
(Malinowski 1922, pp.76-7, 512-3)11.